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Achieving advantage over competitors is what strategy is about. All organizations have competitors, no matter whether they’re business, government, or not-for-profit entities. Some compete for customers, some for funding. And they all compete for employees. But strategies only work if you can figure out how to position your organization on the strategic factors most relevant to your organization’s key stakeholders. And doing that requires what we call insight, a recognition that no-one else has had about what your stakeholders really want. It’s that aha moment when someone explains something to you and for the first time you “get it.” Or it’s when you put “two and two together.” Or when suddenly in your mind “the lights go on.” We have many metaphors for an incoming insight. But how do you create the conditions for getting an insight? Here are four techniques to develop the insight you need to crack open your competitive advantage. Introspection If you visit the Massachusetts Institute of Technology (MIT) you’ll see Charles Darwin’s name inscribed with other great scientists in the stone frieze in the forecourt of the Great Dome. He is regarded by many as the greatest of all scientists because his insights on evolution and adaptation changed how we think about life on Earth. Darwin was a great walker. And on these walks, usually around a rectangular track called the “sandwalk” near his home, he’d toss ideas around in his head speculating on connections between concepts and phenomena. For Tom, the CEO of a diversified public company, insight comes not from walking, but from gardening. “When I’m at work my day is chock-a-block with meetings and issues, unscheduled events that I must deal with. So, there’s no time to think about strategy. I think about strategy when I’m gardening, which I enjoy in my spare time. It’s my time to decompress. It’s when my mind is free and in a relaxed mode.” Charles Darwin illustrates that gathering insights via introspection takes time. Tom demonstrates that your mind needs to be in a relaxed and creative state. Under these conditions you can propose hypotheticals for yourself playing “what if?” I dare say Jeff Bezos would have done the same prior to the launch of Amazon in 1994, “what if we didn’t need bricks-and-mortar retail stores at all?” See Things as Others See Them Introspection is a wonderful starting point. But it’s limited by your view of events. Your organization’s stakeholders look at your performance through completely different sets of lenses. Tapping into that is a golden opportunity to capture insight too. This is best done through conversations around, for example, customer needs, product use, or servicing requirements. Gordon is the CEO of a fruit cooperative that takes oranges from its grower-members, grades them, packs them and sells them to retailers. He explained to me the moment when the “penny dropped” on a fundamental aspect of the coop’s relationship with its growers. “Until we went out and interviewed several of our members, we didn’t realize just how critical prompt payment for supplied fruit was. Some growers run on a very tight budget.” This insight had passed the office staff by as they weren’t farmers and were used to paying creditors on extended terms. Improving the cashflow of its growers not only boosted the coop’s relationship with its current members, but it also provided the coop with an advantage in attracting new members. Observe Stakeholder Behavior While having a series of conversations with customers and other stakeholders is a highly effective way to get “I-didn’t-know-that” insight, it’s not without its shortcomings. Customers can be poor at recalling past behavior. In surveys, for example, some respondents remember buying a certain brand when in fact they didn’t. Their memory is unreliable because the most popular brand is often uppermost in their minds thanks to advertising. Employees can provide false responses too because of what’s called “socially desirable responding.” This happens when an interviewee gives his or her opinion according to socially approved behavior. When employees are asked to rank the importance of pay from a list of potential motivators it typically comes in around fifth. Yet when it comes to actual employee behavior research has shown that it’s typically much higher among motivators. Why the discrepancy? One explanation is that, when interviewed, employees don’t want to be seen as mercenary. This problem emerges most strongly when an individual is asked to rank a set of strategic factors — not so much in nominating the strategic factors as a group. Because of this, and in certain situations, consider gathering strategy insight from actual behavior. Look at Other Industries Organizations in the same industry tend to play off the strategies of others in the same industry. This isn’t restricted to the business sector. It occurs in the government and not-for profit sectors as well. An industry mindset emerges, and a consistency of process and strategy outcome become commonplace. Businesses in this situation become bereft of genuine insight. To break this bind, companies have sought to gather strategy insight by looking at other industries. Examples I’ve documented include an international cosmetics business launching a men’s grooming range. They examined how the energy drink company, Red Bull, attracted young male customers. Another was a social enterprise organization, which delivered coffee, tea and snacks to offices and factories. It turned to Toyota for customer-service inspiration to improve accuracy and speed in filling orders. Another was a health insurance company which reviewed how large banking organizations employed automation to improve customer experience via an app. As Felix, the executive in charge of the project explained it, “we had to escape the industry way of developing strategy if we were going to achieve genuine breakthrough.” Gathering insight is extremely important to your strategic success. Why? Because insight creates competitive advantage, which produces results, financial and otherwise, above those of your competitors. And don’t confine the notion of insight just to your customer or client needs. As I’ve demonstrated here, bring insight to the relationships you have with all your key stakeholders. Summary. Strategies only work if you can figure out how to position your organization on the strategic factors most relevant to your organization’s key stakeholders. And doing that requires what we call insight, a recognition that no-one else has had about what your stakeholders really want. This article identifies four techniques to develop the insight you need to crack open your competitive advantage: introspection, looking at other perspectives, observing actual behavior, and looking at what happens in other domains. by Graham Kenny November 23, 2022 4 Techniques for Developing Strategy Insights (hbr.org)

This week on Rap City Podcast by Chameleon Radio, hosted by Barbara Ackles, on a new episode interview with 2 emerging Artists from Lancastar, California . They bring that great West Coast Hip Hop vibe the artist Da$h Dantana collaborates with R&B's great Ronnie Stanford on this new hit single "PULL UP ON U" and SHAKE THAT, Both songs with a the old school vibe and a hint of Jazz as well. super catchy. We'll be talking about their expectations for the future, past colaborations, and what inspire while writing songs. The struggle the music industry suffered in an independent artist prospective on the last pandemic, and so on... They are now working with AMG Music label and managed by Sr Dolla Dolla 4 Dolla Entertainment & Publishing, Hope you all enjoy it and stay tuned. https://chameleonradio.net #newmusic #westcoast #hiphop #rap #newmusicalert

Enjoy this new playlist EVERY GIRL be like...

Share Pro Submission Performed by: Alicia Salerno Song links: https://www.abc.net.au/triplejunearthed/artist/alicia-salerno/ | https://www.instagram.com/aliciasalerno_official/ | https://www.facebook.com/aliciasalernoofficial/ Release: Is released to the public Release date: 11/4/2022 Artist bio: Alicia Salerno is a self-taught singer-songwriter from Jarrahdale, Western Australia. Her 14 year journey in music and songwriting is a compelling story of healing and freedom. From rejecting the rigidity of school-based guitar lessons, Alicia Salerno has always found herself in the push and pull of self-expression. Only at the age of 18, and in the wake of a significant life-event, did Alicia return to her, now 3-stringed, guitar. Being led by her ear and the innate desire to create and express her pain, 50 instrumentals were composed, unconventional in their 3 stringed harmony but resolute in their expression. Alicia then entered a 5 year phase of increasing self-confidence and discovery, composing songs on piano and ukulele and songs with lyrics and melody. Listen to THE BIG EVIL 😈 Simply Amazing...

BLACKPINK live in Seoul: REVIEWS LIVE REVIEWS On October 16, K-pop superstars kick off their massive "Born Pink" world tour at the KSPO Dome, bringing both power and fun:By Rhian Daly, 17 October 2022 BLACKPINK BLACKPINK CREDIT: The four members of the group prepare for and kick off the "Born Pink" tour, which is billed as the largest of its kind for a girl group in the history of K-pop.Courtesy of YG Entertainment As BLACKPINK's previous music videos play on the big screens at Seoul's KSPO Dome, the atmosphere inside is quiet, relaxed, and appropriate for a late Sunday afternoon. However, the atmosphere quickly becomes electric when the volume is suddenly turned up halfway through "Shut Down."Black Pink's arrival on stage is signaled by a crackle of pyrotechnics, the heart-shaped lightsticks that nearly everyone is carrying glow pink, and the last few people in the arena rush to their seats. More Reading:Review of BLACKPINK's "Born Pink":The second of two Seoul concerts to kick off the superstar group's "Born Pink" world tour, which is billed as the largest of its kind for any girl group in K-pop history, takes place tonight (October 16).It is immediately apparent how much effort has been put into the concert to achieve its grand status.From the opening "enchanted garden" to later sci-fi-themed clips that could be scenes in the quartet's own space-age movie, the VCRs have been purchased with no expense spared. Live instrumentation ensures that the songs hit just as hard as the visuals, and the constant explosion of fireworks and confetti cannons add drama and excitement to an already exciting night. BLACKPINK CREDIT FOR BLACKPINK:Advertisement courtesy of YG Entertainment From the moment they step on stage, it's clear that BLACKPINK did not come to play. They begin by reminiscing about some of their earlier works, beginning with a powerful rendition of "How You Like That" and an intoxicating "Pretty Savage."During the latter, Jisoo sings, "You better run, run, run," with a self-assured grin that suggests the group is here to take no prisoners. That is true in most cases.Before the dramatic horns of the song's introduction cut through like a shock to the system, a fierce rendition of "Kill This Love" is heralded by flickering blue lights on the stage and the bleeping sounds of spaceships.While not as arresting, "Don't Know What To Do" reveals the group's more mellow side.The women of BLACKPINK revel in lines like: "Tally," the first new song to air tonight, shining brightly as a truly empowering anthem. Because no one is keeping track, I do what I want with the people I like and I say "fuck it" when I feel it."Pink Venom's juddering experimentalism is made larger-than-life by the band that joins the four members on stage tonight, giving it an equally massive feel. BLACKPINK CREDIT FOR BLACKPINK:Courtesy of YG Entertainment However, there are times throughout where the impact isn't quite as strong as it could be. For instance, some of the choreography, such as the new dance break in "How You Like That" or portions of "Crazy Over You," feels a little out of sync.It is understandable that BLACKPINK may still be loosening up and working their way back to their best given that it has been two and a half years since they performed together for a full concert in front of an audience and twenty months since their excellent virtual concert, THE SHOW.Later on, during the show's final moments, the members acknowledge their nervous mistakes but instead of focusing on the flaws, emphasize the fun they're having. With a series of solo performances in the middle of the setlist, each member gets a chance to shine.The first song is Jisoo's cover of Camila Cabello's "Liar," which features an enticing dance break at the end. She is the only member who has not yet released her own music.Jennie follows with a brand-new, unreleased song rather than the anticipated rendition of 2018's "Solo."The dance-pop single, which has yet to be given a name, provides a thrilling taste of what might follow in her solo career.Jennie's performance exudes majesty and romance, with the rapper gracefully raised above the head of a male dancer as she sings:I adored you and me while we danced in the moonlight. No one can see us tonight. Rosé then takes her spot on the stage for a couple of songs.Before reminding the audience of the brilliance of her 2021 single "On The Ground," she flawlessly recreates her individual track "Hard To Love" by singing its opening lines a cappella.Lisa wraps up her solo performances with her own double-hitter: an abridged version of "Lalisa" that leads into a smooth pole dancing section that later earned her the nickname "Polisa" from her bandmates. Then, she shakes things up with a version of "Money" that is incredibly self-assured. Black Panther's commercial Black Panther It appears that the opportunity to step out on their own or take a longer break backstage reenergized the remainder of BLACKPINK's performance.They are more at ease and fully in the groove when they return to the stage as a quartet.Jennie and Jisoo are in a playful mood during "Ddu-du Ddu-du," joking around with one another before returning to power mode for the Stomp-like dance break.The final episode of the show, Boombayah, begins with Jisoo and Lisa singing "go brrr, Rambo" while jokingly demonstrating their rapping abilities. The production and a lot of the visuals tonight place BLACKPINK in faraway galaxies, like Rosé sitting on top of a planet in the final VCR or the pink Saturn image on the back screen of "Playing With Fire."To reach the lofty heights that were promised for their "Born Pink" tour, the group has many months and performances all over the world.BLACKPINK's magic really comes to life and they get closest to that out-of-this-world feeling when they are loose and having fun, which is evident when they jump around in a huddle with their dancers during the set closer "As If It's Your Last." CREDIT FOR BLACKPINK: Thanks to YG Entertainment, BLACKPINK has performed: "How You Like That," "Pretty Savage," "Whistle," "Don't Know What To Do," "Lovesick Girls," "Kill This Love," "Crazy Over You," "Playing With Fire," "Tally," "Pink Venom," "Liar," "Unreleased new song," "Hard To Love," "On The Ground," "Lalisa," "Money," "Shut Down," "Typa Girl," "Ddu-

Share Pro Submission Performed by: Steel McNeal Song links: steelmcneal.com Release: Is released to the public Release date: 05/4/2022 Artist bio: Steel McNeal is a multi-talented producer who dons the moniker of Steel McNeal. The enigma is at the fulcrum of an evolving hip-hop and RnB scene. Steel McNeal is a very different and uniquely wired musician who isn’t afraid to break the rules and push the boundaries of our perception with his deeply layered and well-crafted production. Born in and raised in Kansas City Mo and now based in California, his drive, focus, and tenacity will lead him to become a relentless and unstoppable force in the independent circuit. Steel McNeal is making music that is driven by a desire to motivate, inspire, and to tell his story his way.

Performed by: Drew Smith Release: Is released to the public Song links: www.drewsmithlive.com Artist bio: Drew Smith is a country music singer and award winning professional songwriter. He is the owner of Gray Sound Recording LLC, working as a producer and senior mixing engineer and the creator of "The Before You Record Course". Born and raised between “Music City” (Nashville, TN) and “The Hit Making Capital of the World” (Muscle Shoals, AL), his career in music was probably inevitable. Drew's latest single, "The Truth" was released Oct. 29, 2021. It was one of the top 15 most added songs for digital radio and was on the Country Digital Up and Coming charts for a solid six weeks. "The Truth" was also just selected by Spotify for one of its coveted editorial playlists. Drew Smith is an RIAA Gold songwriter who is releasing "Exes" (co-written by Rob Snyder) as an artist. We had the honor to host the great song here before here on our blog called The Truth witch is one of my personal favorites. He lives in Nashville, TN, and has an extensive carrier in the music industry, Not only his impeccable voice that flows words within but he offers song recording services at Gray Sound in Nashville, TN Charlotte, NYC and other locations upon request. Contact them to discuss your project and how they can help.

Share Pro Submission Performed by: Moon and Aries Song links: https://www.moonandaries.com/ Release: Is released to the public Artist bio: Composer Tom Aries and Singer songwriter Jordana Moon, unite to become: Moon and Aries. The Synth Pop Opera Duo with a nostalgic, retro style fused with a modern vibe. After 1 album and an EP, they bring forth Moon and Aries Break the Matrix Trilogy, Episode 1.

List of chapters Prior to Diving Into Your Spotify Artist Profile Upgrade Pick A Pic For Your Spotify Artist Profile Compose Your Spotify Artist Profile Bio Like A Pro Finish Up All The Information On Your Profile How do Artists make the most on Spotify? How Might You Boost Your Spotify Plays? Advance Yourself And Your Songs On Spotify Ways to make A Personal Playlist On Spotify Find support From Playlist Spotify Editorial Team And Curators Know Your Stats We should go to the fundamentals first! You ought to know about how imperative taking advantage of your Spotify craftsman profile is. Envision you are in an ocean of equivalence, and you at last run over a person or thing unique and novel. I bet you would feel overpowered by your disclosure, attempting to more deeply study it. My kindred craftsman, that is precisely exact thing your profile ought to do to individuals finding new music! The manner in which you show yourself ought to be imaginative, unmistakable, and appealing. I'm not alluding exclusively to your music yet in addition to how you are outwardly and verbally introducing yourself to another fan (assembling increasingly more of them). Audience members need to realize who is the one addressing them through music. They need to get to know you and make a more profound relationship. Along these lines, kindly go ahead and avoid exhausting pictures and nonexclusive presentations like "Hey! My name is y/n, and I will sing a tune." Choose carefully and help other people find, appreciate, stream and buy your melodies! Prior to Diving Into Your Spotify Artist Profile Upgrade The accompanying tips can assist you with making a Spotify craftsman profile that makes everybody go 'goodness,' expanding your devotee count and getting your music heard. In any case, recall a certain something, in the event that you actually don't have an individual Spotify profile, it's the ideal chance to make one, and you can guarantee it from Spotify for Artist site. Simply follow a couple of simple tasks and begin dealing with your craftsman page. Pursue Spotify for Artists and become a confirmed Spotify craftsman, which permits you to plunge into various valuable highlights other than tweaking your Spotify persona and having that cool blue check mark. Seeing crowd measurements, interfacing with the Spotify publication staff or individual playlist keepers, and accessing music promoting devices, are only a portion of the accessible highlights that can assist you with helping your Spotify plays, and I will jump into their helpfulness somewhat later. For the time being, how about we head back to the most vital phase in molding your brilliant imaginative future, which is the production of your craftsman account and decision of the right pictures, with the last objective of taking full advantage of your Spotify craftsman profile! Pick A Pic For Your Spotify Artist Profile Show us your energy, maneuver us into your reality that is the force of a photograph, so pick carefully. Try not to misunderstand me, an outdated expert headshot is additionally beautiful however do you recollect our previous statement? Be different in the ocean of equality! That implies you ought to pick a photograph that can address the stylish of your music or your life reasoning, close by your attractive looks. Show up genuinely yours! Sharp-looking, splendid, energetic photographs can stand out, particularly considering the hazier IU intrinsic to Spotify's application. Great is likewise should have in this specific circumstance. Who loves those pixelated, bad quality photographs in any case? Note that relying upon which Spotify application you are utilizing (one on a cell phone, tablet, brilliant TV, or PC), pictures can be as needs be trimmed, so pick the one with additional unmistakable edges and spot yourself in the middle. Other than your profile picture, you can utilize a committed photograph exhibition and add many pictures to feature your music climate, and it truly can brighten up your profile. You can erase the pictures or change the request for their appearance. This capability can keep your craftsman profile refreshed and crisp, showing new sides of yourself and your music (for example pictures from your exhibition, studio, and so forth.) Remember: Upheld goal: jpeg, gif, or png Picked high-goal photographs, something like 2660×1140, not greater than 20 MB Maximal number of pictures: 125 Picked brilliant, clean, and intriguing pictures with additional noticeable edges taking advantage of your spotify craftsman profile Photograph by Karsten Winegeart on Unsplash Compose Your Spotify Artist Profile Bio Like A Pro Before you, there is a space for 1500 words. What's more, no, you can't top it off with irregular words to make it look total. Once more, no, you can't surrender in the wake of composing a couple of sentences. This is your space to compose a convincing craftsman bio. This is your opportunity to excel and make us perceive how energetic you are about your work. Use bio to recount to us your story, what rouses you, and what makes your heart vacillate with regards to music. Inform us seriously regarding your work, and assist us with understanding your message better. On the off chance that you have a few exceptional accomplishments, this isn't an opportunity to be modest about it. Talk about that great execution you had, the honor you got, or a survey from individual specialists or pundits. Audience members love to realize that your music is seen decidedly by others - this is an incredible sign that you merit their time. Remember: Review to 1500 words. Make us see that you merit the consideration. Be moving and interesting. Connect your music, the music you are highlighted on, and playlists and utilize the '@' image to look for playlists, specialists, or collections Finish Up All The Information On Your Profile Share all insights concerning your music, from the class to the mark you're endorsed to (if any), tune titles, and collection titles. Incorporate however much data as could be expected with the goal that crowds can find and partake in your music "Craftsman's Pick" is one of Spotify for Artists' highlights, and it's one of the most essential to be refreshed consistently. You might utilize this capability to stick a melody, a collection, your forthcoming gigs, impending visit, or customized playlists to the highest point of your Spotify craftsman page alongside a short note. This is your opportunity to alter your craftsman page and offer the news or what motivates you. How do Artists make the most on Spotify? To level up your Spotify streams, you should know about the significance of your activities. Spotify tracks your exercises, plays, likes, and offers, so the more adherents and streams you acquire, the higher you will turn out in look. Presently you know how to make your Spotify profile sparkle, yet is there anything you can support your music? Of course there is, so stay close by on the grounds that I will show you a few fundamental tips and deceives for capitalizing on your Spotify craftsman profile. How Might You Boost Your Spotify Plays? There are a couple of demonstrated techniques to get more streams and supporters. In the following segment, I will examine four central matters that can carry you nearer to the ideal achievement. I will discuss: Advancement Spotify Playlists Playlist custodians and Spotify Editorial group Bits of knowledge into information and examination capitalizing on your spotify craftsman profile Photograph by Heidi Fin on Unsplash Advance Yourself And Your Songs On Spotify Sharing is mindful! That is a brilliant rule for becoming famous on the significant streaming stages like Spotify, Apple Music, and so on. Music streaming stages make it simple to impart your work to others on the web and gain the appreciation you merit. Share your deliveries and playlists anyplace you can! Assuming that you are a functioning online entertainment client, have a site or noteworthy rundown of contacts who couldn't want anything more than to hear your most recent deliveries, click that offer button and partake in the outcomes. The other way around! On your Spotify craftsman profile present connections that lead on your Twitter, Facebook, or/and Instagram accounts. That assists you with interfacing with your audience members on different stages, staying up with the latest on all that you do. Keep in mind, your audience members and music fans are quick to get to know you, so utilize your web-based presence to make a bond and motivate others. Try not to be inactive! Spotify Codes are additionally perfect for making the advancement more straightforward. You can make and share these searchable labels all over the place. Make a code for your profile, melodies, collections, playlists, and so on. Ways to make A Personal Playlist On Spotify Spotify playlists are gigantic stream sponsors! Sadly, it's difficult to get included on the well known playlist since they are overseen by Spotify publication staff or different names. Be that as it may, fortunately, you can by and by make playlists subsequent to setting up your profile on Spotify for Artists and having a checked profile. A craftsman's playlist can be comprised of rousing melodies and artists, however you can likewise add your tracks which is one more approach to advancing your sound. Remember: Be dynamic and help out different specialists. By sharing each other's music, you can help them (and yourself) draw in additional streams and supporters. Have a go at refreshing and altering your playlist frequently. This is the way you should be visible as dynamic on Spotify, which is fundamental for your future advancement. Moreover, your supporters will get a warning about the change, so they will continue to recall you. By routinely sharing playlists on informal communities you can accumulate more streams. Recall the Artist's Pick highlight? Nail your playlists to your craftsman page by utilizing this element. Customize your playlist. Add a cool picture. Add a name that will uncover what rouses you or the mind-set of picked tunes. Find support From Playlist Spotify Editorial Team And Curators There are various kinds of Spotify playlists regarding the executives. Some of them are made through calculations, some by clients (counting yourself), and some are created by Spotify publication staff or independent caretakers. Send your unreleased music for playlist thought to Spotify's group and playlist custodians. Take that risk to be included on a few incredible playlists that can get you more streams and various supporters. Team up with music pitching stages, for example, SoundCampaign, which assists music craftsmen with preferring yourself to get in to their playlist.

Share Pro Submission Performed by: Janelle Song links: https://soundcloud.com/janelle-giebel/satisfied Release: Is released to the public Release date: 09/5/2022. Artist bio: After writing songs and learning about music for 6 years, Janelle has begun co-producing music and is set to release her debut album as an independent artist. Prior to this, she has performed at Carnegie Hall, joined by vocalists from around the world, to present, "The Armed Man," a 13 piece mass by Welsh composer Karl Jenkins. Janelle has previously sang on Wisconsin Public TV as a way to showcase upcoming talents in scholastic settings. She is very drawn to specific emotions and moods, as a kid foolishly wanting to a write a song for every sensation. This artist enjoys using her work to evoke feelings without telling listeners how to perceive each piece. She thrives on catchy melodies, internal rhyme schemes, and clever alliteration.

Make Your Song Go Viral on TikTok Table of Contents Make Music Worth The Attention Look At The Broader Picture When Creating Music Make Your Track Sound Great Make A Music Video For Your Song Find Your Target Audience Share Your Story Should You Focus On Making Money Right Away? Make An Everlasting Relationship With Your Fans Always Keep Improving And Learning Promotion Is The Key To Success Collaborate With Other Musicians And People In Music Industry How Can TikTok Help Your Music Career? What Makes A Good TikTok Song? What Goes Viral On TikTok? Use The Right Hashtags Go Live As Much As Possible Collaborate With Influencers Conclusion This generation’s hitmaker is TikTok, a social network where users post videos that are frequently set to music. TikTok is currently the most popular platform among artists who want to go viral. Create a catchy sound that people can use in any video to promote your music through your own TikTok and learn how to make your song go viral. According to a recent study, 75% of TikTok users say that TikTok helps them find new artists. Additionally, research shows that 88% of users say the audio is a crucial part of the TikTok experience. To put it another way, if you produce music and aren’t already promoting it on the platform, you should! Before diving into the world of TikTok, it is beneficial to talk about general tips for getting the most out of your attempt to go viral online on any given platform, like How To Get Your Music On TikTok. Make Music Worth The Attention This one is quite obvious. Having something worth sharing is the first step in making your music go viral. Of course, you can impress people by offering them something that is not good. If you want to attract attention, your work should be the best and nothing else. Simply share something people will enjoy and thus like to share with others. Make sure you plan things well and take your time preparing every detail before diving into everything that follows. And remember that maybe your first, second, third, fourth, or fifth try may not all be successful. The lesson you should take away from this is to constantly create and learn from your mistakes. As long as you’re expressing yourself, improving on your yesterday, and working on something that you would be proud to leave behind, there is no telling how far you’ll go. The point is never to give up and to keep upgrading and reinventing your ideas. That is the only way to succeed! Look At The Broader Picture When Creating Music What topic is dominating media coverage at the moment? Consider how you can use that to your creative advantage. Because it is on their mind, it has a better chance of going viral. Of course, you have to get creative. But you should also look into other musicians and develop your original concepts. After that, you can make an image for yourself by having each new song follow a specific style. When you begin to consider your music career in a broader context, you are taking the first steps in the right direction. Make Your Track Sound Great Your starting position can be to get the best from your sound. That means you should carefully record, mix, and master your track before sending it for evaluation. You can always hire professionals to do it for you, or you can learn at least some of the production aspects, such as, e.g. how to make your beats or vocals sound better. You can always learn from other musicians and share your knowledge. Make A Music Video For Your Song The goal is to establish a relationship with the listeners you want to hear your music. For this, video works wonders. Make a professionally-looking video to accompany your song. Sometimes the video can give more in-depth information about your song. Music videos frequently offer more than just a visual representation of the song; they also present an opportunity for you to produce something remarkable and unforgettable. An excellent way to engage viewers when creating a music video is through storytelling. The song and video must stir up emotions in the listener. Regardless of the feeling, people react when they are emotionally excited. Keep in mind: Concentrate on your exceptional talent Shoot in unique locations Record in the right background Match the video edits/transitions to the music Be brief and to the point You can also use clips from your live performance Once you have it, you can use Spotify Canvas Video for your song as well! Find Your Target Audience You will be able to locate and connect with your potential soon-to-be fans if you can get inside their heads. The secret is to research the super fans of artists who make music similar to yours and are at the level you want to be. For example, research to find out where your target audience might be. Communities, location, and age are the most commonly used targeting criteria. Describe the similarities between them in great detail. Never forget that information is power. Build a strong fanbase for your content by utilizing various platforms to engage with the community for your genre. Knowing who will most likely be the ones listening to and buying your albums is key to building a successful music career. Share Your Story Authenticity is key! Talk about your shortcomings, frailties, struggles, joys, and successes. You can establish a genuine connection with your audience by displaying your human side. The audience empathizes with people, not things. Don’t miss the opportunity to take your future fans on a journey. Allow them to participate and observe as you spark a movement that will propel you to success. When people are emotionally excited, no matter the emotion, they take action. Should You Focus On Making Money Right Away? Don’t just focus on making money from your music. Before you seek income, prioritize gaining popularity on various platforms and building a following and fan base. Your fan base will keep growing as you become more well-known, which will also increase your sales. However, apart from everything else, remember why you got into music. Indeed, it’s because of your passion and ability to express yourself through singing, songwriting, or playing an instrument, and not just to be famous on TikTok or other platforms. Always convey your passion through your work, and you will find success. Audiences recognize and unquestionably reward artists who work with passion and dedication. Make An Everlasting Relationship With Your Fans Make a habit of rewarding your followers and fans. This will show how much you care about them, making them feel appreciated. Sending fans a personalized email, offering them free digital downloads of your albums, organizing meet-and-greets with a select group of fans, etc., are great ways to surprise them. This tactic will help you build a solid fan base and word-of-mouth promotion for your songs and album. Always Keep Improving And Learning However, gaining TikTok streams does not guarantee that you will become a famous musician. One-hit wonders and viral sensations are far too common these days. You need to continue learning and developing if you want your music to be popular for a long time. Always invest time in improving yourself because doing so will significantly increase your chances of success. You should know that any musician you admire has also gained as much knowledge as possible and kept learning new things to advance. So why not pick up some tips from the experts? Promotion Is The Key To Success You must learn how to market your songs to gain millions of fans. The most obvious is to post your music on popular music-related platforms such as Spotify and other streaming services. Your exposure as a musician will increase, and your overall popularity will rise if you can get your songs featured on Spotify. For example, try pitching your music to Spotify playlist curators and get featured on some fantastic Spotify playlists. Chameleon Radio can help you here, as we actively connect artists with the best playlist curators. Also, many blogs are happy to post new music, and most will do so for free. You can also actively use social media platforms (Instagram, Twitter, Facebook, and other platforms) and promote yourself by creating posts about your music, what inspires you, and similar. Share your music with your friends and let the word about your artistry spread around. Collaborate With Other Musicians And People In Music Industry The heads of music labels, musicians, and business people are all on social media! Thanks to the internet, you now have access to many people who can help you advance your career. The secret to going viral is finding new fans and creative ways to present yourself to people unfamiliar with you. The best way to do so is to collaborate with other artists. It also makes your songs known to their audience, immediately increasing the number of people listening to your music. Make sure to tag and mention your social media accounts and website whenever you collaborate with someone. It is the best free method for gaining new followers. Artists can increase their fan bases more quickly and become leaders in the field if they take every opportunity to collaborate with others. Today, collaborations are more crucial for success than ever before. How Can TikTok Help Your Music Career? I’m sure you remember Lil Nas X’sX’s breakout hit “Old Town Road,” which catapulted him to stardom and garnered millions of streams and views on TikTok. There were several reasons why the track performed so well. The catchy hook appealed to hip-hop fans and country fans—the track charted on the country charts, peaking at number one for an extended period of time. The hook was easy to remember and sing along to. This is just one example that shows that TikTok can help you push your career further, so let’s talk more about what can make your music go viral! What Makes A Good TikTok Song? Memorable lyrics are very important, especially those that are clever or quotable, and allow TikTok users to act out in their videos. Also, a danceable beat and a satisfying bass drop, are some of the song elements that have gained popularity on the app. Most users look for 4–16 bars that instantly engage listeners. Rap, electronic dance music, and other genres with lots of bass are hugely popular on the platform. Users are likely to pay attention to anything with a catchy trap beat or a powerful bass drop and be motivated to try out their dance moves and similar, attracting the interest, likes, and shares of other users. You can upload videos up to 10 minutes long, but those between 15 seconds and 1 minute gain most of the attention, so in that case, you can showcase only a part of your song. Catchy bars that draw listeners in and let them use their facial expressions and bodies to put themselves in the song—through dance moves, costume changes, imaginative makeup, and more—are therefore what make successful TikTok hits. Remember that because trends change so quickly, being an active TikTok user is the only way to stay on top of them. If you’re trying to figure out which songs do well on TikTok, look at what has previously succeeded and why. What Goes Viral On TikTok? An excellent method for promoting your music on TikTok is to create a music challenge. One great illustration of this was the Keke Challenge. Following the Keke challenge, Drake’s song saw a massive increase in popularity. Consequently, you can launch a unique challenge or competition and let TikTok users take care of the rest. Given how quickly TikTok videos go viral, it wouldn’t be surprising if your music challenge became well-known on other social media websites. You can even upload humorous videos to your TikTok channel to promote your music. Still, these videos must also be related to your music. You can make a funny video with your music or sing a funny song. People love to laugh, which makes comedy videos more likely to go viral. So even if your comedic video goes viral, people will come to know you as a musician. They will then be unconsciously forced to check out your other songs. And again, you should be an active user, carefully observing all the trends and knowing what the audience wants. Post frequently to stay in the thick of things. Use The Right Hashtags Social media websites rely heavily on hashtags. Using hashtags makes it simpler for people to connect with one another and engage with relevant, high-quality content. They are very effective tools for independent musicians to use to gain exposure and establish connections. Keep in mind: Use up-to-date and relevant hashtags Make sure the content relates to the hashtag’s topic Avoid using too many hashtags all at once. Go Live As Much As Possible Using TikTok live (or the live broadcast feature on any other platform) is a fantastic way to interact with your followers. You can share exciting news, make a buzz about upcoming events, and promote any new songs or albums. Your viewers can ask you questions right away because the video is live, and they can see the “real you” without any filters or preconceptions. You can effectively communicate with your fans through it. Real-time communication with fans will enable you to build relationships and a sense of community. Set a time for your live broadcast and invite your audience to participate. Collaborate With Influencers Many songs that become popular due to trends, challenges, or dances, were made possible by diving into something that is called an “influencer campaign.” Influencer marketing is an excellent way to reach previously unknown target audiences. Besides TikTok, there are other popular influencers such as bloggers, Instagram influencers, Youtubers, and so on. You should know that the majority of influencers will charge a set fee to promote your song, but it can be well worth it if you choose the right people. Before using influencer marketing, you should do research based on the following questions and decide what best suits your needs: Do their followers and your target fanbase’s followers overlap enough? Do they regularly use TikTok? What sort of content do they usually share? Who makes up their fan base? Do they consistently have a high engagement rate? Conclusion In the previous paragraphs, you learned the basics of making your song go viral on online platforms, namely TikTok. Being heard by many is a dream every musician has. However, the road to success is complicated but also a unique experience for each artist. Because of that, it is very tough to easily determine the right path for you on your musical journey. Sometimes, you should be in the right place at the right time, and things will go smoothly from there. On the other hand, maybe you will need to find your way for a long time before finally being able to enjoy your success. Nevertheless, the point is to be creative and passionate about your work, to believe in your talent and your triumph. Learn from others and see what is trending. Collaborate with other musicians and create a dedicated fan base. Everything else will come your way sooner or later.

Table of Contents When Is The Best Time To Release Music? Why are January and February Great for Your Music Release? Reconsider March for Your Music Release April and May Can Be Great for Gaining Exposure June, July, and August Are Festival Months September and October Are Great for Aspiring Artists to Release Music November and December Is the Most Competitive Period in the Music Business The Best Time and Day of the Week to Release New Music When Is The Ideal Time To Release A Music Video? What Else Can You Do to Maximize the Impact of Your Release? Increase Your Chances of Being Featured on Spotify Playlists Keep Track of Your Statistics and Audience on Streaming Services Be Patient with Your Music Release Conclusion There really is the best time to release music, in case you’ve ever wondered whether there is such a thing. Everything counts, from the time of day to the time of year. You must carefully consider when you will release your music because, too frequently, musicians rush to release something without taking into account the ideal timing for that release. The following text will teach you when the best time to release music is. I will also share some great tips regarding the process of preparing your release to help your music career soar to new heights. When Is The Best Time To Release Music? Every season and every month has its own benefits and drawbacks. Knowing what is happening in the music business at particular times will help you make the best decision possible. You also need to know what you want to gain from your release. Let’s dive into what is going on in the music industry in a year and when is the best time to release music. Why are January and February Great for Your Music Release? Since it’s the least competitive, the first two months of the year, from January to March, are frequently the best for new artists to release music. It’s the ideal time to introduce yourself to bloggers, journalists, radio program directors, etc. because the media is looking for what will be popular in the upcoming year. Don’t forget that your listeners are also looking for some fresh sounds and ideas at the beginning of the year. Pro tip: Valentine’s Day is one of the busiest sales periods of the year, so think carefully about your release then. If you decide to put your music out during this period, songs that are upbeat and that get your body moving to tend to do great. Adding to these are the lyrics with a positive message. Don’t forget that we all make “New Year, new me” resolutions, which is why workout songs are very popular at this time of year (not just because we ate too much over the holidays). However, February is ideal for love or anti-romantic songs (for those who don’t fancy Valentine’s Day) and generally songs about love, relationships, and similar topics. Reconsider March for Your Music Release If you’re a relatively unknown artist, avoid releasing music in March. At that moment, all media outlets are occupied with reporting on the events at South by Southwest, also known as SXSW. The situation is different, though, if you intend to perform at SXSW. In this case, releasing your track(s) in March is something you should totally do. It may help get your work seen by publications so they can use it in articles about the event or for further promotion. Even if you aren’t performing at SX, you should attend because it is a great networking opportunity and will help you gain more exposure before your next release. The mood of songs that do well in March is often similar to that of previous months. These are light, feel-good songs with an uplifting message or upbeat, happy, or party-like sounds. April and May Can Be Great for Gaining Exposure The touring season has now started, and SXSW has ended. Also, remember that Record Store Day is also happening this month. Consider collaborating with your neighborhood record shop and conducting some related promotion. Positive and hopeful songs are suitable for this period, but also songs about money (remember that in the US, April 15 is tax day). May is an excellent month to release music because the summer festival season is just around the corner! If spreading positive summer vibes is your thing, now is the time to release energetic music full of summertime celebration. June, July, and August Are Festival Months June and July are ideal for releasing music because classes are out, and festival season is in full swing. Attempt to land some festival gigs if you can. Festivals are a fantastic setting for performing your newest tracks and gaining a lot of exposure. Festival mania can work in your favor. Be mindful of major sporting events and the Fourth of July, because that’s when many people take vacations; consumer, media, and concert attendance will be low during these times. The festival season begins to wind down by the end of August, and the start of the school year arrives, but the summer vibes are still very much alive. Consider releasing energetic, summer/beach fun anthems. September and October Are Great for Aspiring Artists to Release Music Now is the perfect time for emerging artists to truly shine. Everyone in the industry is back at work, and now that school has started, students are back in the classroom. So, everyone is paying close attention to the new music that is being released. Music with autumnal vibes is doing great: cozy, moody, ambient, sad, poetic, alternative, etc. Halloween falls in October, making this the ideal time to release some badass, spooky, fierce music. November and December Is the Most Competitive Period in the Music Business The most challenging months to release an album are typically November and December. Since all established and major independent labels release their newest tracks, the public and the media frequently pay attention to established acts. As a result, there is less room for unsigned or local acts. Of course, this is a fantastic time to release a song that is related to the holidays, the New Year, or both. However, due to the market’s extreme saturation, themes other than those associated with holidays or the end of the year rarely succeed. Pro tip: Covering a popular holiday song and posting it on, e.g., YouTube could be an excellent way to start a teaser campaign this time of year. You can do this to increase your fan base, connect with the fan bases of other artists, and keep your name out there during the hectic holiday music season. The Best Time and Day of the Week to Release New Music According to statistics, people stream music the most on Spotify and Bandcamp on Fridays between 10 in the morning and 3 in the afternoon. Generally, it’s much better to release your music early in the morning or early in the evening, whatever the day you choose. The best choice, though, is when you anticipate receiving the most active response from your audience. When Is The Ideal Time To Release A Music Video? One of the best strategies for increasing your fan base is to create a music video for your song. Organizing a video premiere is among the most important events to plan. This can be a DIY event using tools like setting up a YouTube premiere and creating a Facebook event. The video should be released at a similar time to the song’s debut on streaming services, regardless of the marketing strategy. While some marketing experts recommend releasing the song and video simultaneously, others argue that the video should be released after the song. The second option enables listeners to develop a stronger bond with the music. Later, the video can assist in expressing the song’s artistic viewpoint through a compelling visual. What Else Can You Do to Maximize the Impact of Your Release? Finding fans can be greatly impacted by treating the timing of your music release with the same care that you gave to its recording and completion. Decide on a branding and marketing strategy for your music first. Make a budget for marketing. Efficiently promote your music and get more interviews, positive reviews, and Spotify playlist additions. Think about adding a PR manager to your team to help you with promotion. In order to improve your streaming platform stats from the very beginning, it’s crucial to start promoting a single well in advance of its release. Don’t forget to contact the media and radio stations two weeks prior to the release of your music so you can follow up right away. Finally, to ensure that your listeners are interested in your new material on day one, post frequently before launch. Increase Your Chances of Being Featured on Spotify Playlists As I’ve already said, I can’t emphasize enough how crucial it is to be featured on various Spotify playlists. One of the best methods for promoting any new release is through Spotify playlists. You can directly pitch your single to the editorial team of Spotify by using Spotify for Artists if you plan and schedule your release in advance. It’s worthwhile for every artist to submit, even though it’s infamously difficult to get in. Pitching your release on Spotify For Artists more than seven days before the actual release date is crucial. Your song will then show up in the “Release Radar” playlists created by your Spotify fans. Regardless of how well-liked Spotify’s “official” playlists are, it would help if you also consider other users’ playlists. These playlists, which sometimes have a sizable following, are compiled by independent platform users. If they have a high engagement rate, even small playlists can have a significant impact on your streams. The best thing is that you don’t have to figure this out all by yourself. Artists can connect with Spotify curators with the aid of a music promotion service like SoundCampaign. With us, achieving your goals and getting real followers and fans very soon after releasing your music is much easier! Keep Track of Your Statistics and Audience on Streaming Services Check your artist account statistics to determine when fans will most likely listen to your songs if you have already published music on streaming services. There are many ways to keep track of your song’s performance after it debuts online. Spotify for Artists and Apple Music for Artists are the two primary platform-specific websites for tracking streaming statistics. Also, almost all social media platforms have some stat tracking. How this can help you: Different demographics all listen to music differently and in different ways. You may be able to piece together hints for the best strategy for your upcoming release, tour, social media aesthetic, and all other facets of your artistry depending on the person’s age, place of residence, and other music they enjoy. You can very practically observe your development. If you’re someone who sets goals, you can keep a close eye on your aspirations for followers, streaming figures, playlist additions, and other significant stats that demonstrate your progress. Be Patient with Your Music Release When uploading your music, I understand how tempting it is to choose the earliest possible date. However, you must suppress your desires and accept that preparing to release music takes a certain amount of time. So take your time and don’t rush things. Spend a few weeks or months properly preparing. For example, develop a following on social media and get them hooked on your upcoming release, then get ready to dominate Spotify or any other streaming service of your choice. Remember, you’ll also want to allow plenty of time to set everything up properly because unexpected things can occasionally arise during the production process. Time is your precious friend! Conclusion Your chances of success increase as you become more prepared. The secret to maximizing the success of your upcoming releases is having a great release strategy. A great song may not perform as well as it should simply due to its release date. Take into account everything I mentioned before, and be aware of how a particular season in the year can help you choose the best time to release you