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3 New Ways Facebook is Helping Brands Manage Their Content and Communities Social Media Week by Erica Perry According to Facebook‘s recent State of Small Business Report, more than half (55%) of small businesses say they’re using digital tools to communicate with customers. On the heels of this research, the platform announced several new tools and features to help businesses connect with their customers online and grow their communities more efficiently. Building CommunityFor businesses that already use the new redesigned Facebook Pages experience, originally unveiled this past January, the platform is introducing additional ways to manage your community and find relevant content from other businesses without having to deviate from the app. More specifically, businesses can engage as their business profile streamlining routine tasks including commenting, posting and liking. Once a user takes the time to check out or hover a particular update or post, they can tap through a new dedicated feed of listings from these Pages that may align with their top interests. To further help you save time managing your business account, Facebook suggests leveraging the Professional Dashboard that serves as a central hub for all the key tools as well as actionable Page Insights. A final tip – don’t overlook the ability to set task-based permissions to admins to further monitor who has access to your Page. Upping discovery“The need for digital business communications and transactions isn’t slowing down, and we’re continuing to build products that meet the evolving needs of people and businesses as they look to do more online,” Facebook shared in the official announcement. In this vein, it’s rolling out a few noteworthy updates emphasizing the quality versus quantity of leads. A new ‘Conversion Leads’ goal for Lead Ads allows advertisers to optimize for lead and most likely versus pure volume. Put differently, emphasizing functionality of Lead ads as opposed to going for reach alone. You can also integrate your CRM data with Facebook. Per the platform, Lead ads that used Conversion Leads quality optimization saw on average greater than 20 percent increase in lead-to-sale conversion rate compared with existing optimization. To drive longer-term relationships, Facebook also introduced the option to convert Lead ads form into Messenger templates. As part of the testing phase, Newsome Interactive added Messenger to its lead-generation strategy and saw more than a 13 percent lift in lead volume. Finally, new ‘Call Ads‘ will enable advertisers to display a ‘Call Now’ CTA button in their ads. This not only allows advertisers to connect with consumers in real time, but also help improve the overall performance of Call ads and lower the cost per call. In testing, Facebook reports observing a greater than 30 percent cost reduction in cost per quality call during the test, compared to running Call Ads with the Link Clicks optimization goal. Improving the Business Suite: scheduling stories and editing scheduled posts yLast year, Facebook rolled out Business Suite with the primary goal of taking the headache out of managing their online presence so they could focus purely on establishing meaningful connections. A recent survey revealed that two out of three users said Business Suite helped them connect with more customers. Following 2020, however, as a growing number of people and businesses focus their efforts online, and with the future leaning heavily towards digital communications and transactions, the platform wants to take these efforts to the next level. In its latest push, Facebook is focusing on helping brands streamline content creation by planning, and these new features are designed to do just that. Here’s what’s new: The ability to compose Stories within the app, then schedule them to go live on both Facebook and Instagram. Your scheduled posts will then be displayed on your content calendar within the Business Suite app. The ability to save all Facebook and Instagram posts as drafts, adding even more planning flexibility for your Stories approach. Coming soon: the ability to publish and manage Facebook Photos and Albums from Business Suite by navigating to the “Posts & Stories” tab. Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The world’s most popular and influential songs have lyrical narratives that usually explore what it feels like to be human, with topics like falling in and out of love, coping with death, or even just facing the tedium of daily life. As a songwriter, learning to draw musical inspiration and meaning from your own life is one of the most important valuable actions you can take, but you’ll end up limiting yourself in a big way if you stop there. What your music can and can’t be aboutYou can make music about literally anything you want. Any idea, no matter how absurd, true, untrue, or random, can become a song. You don’t, and probably shouldn’t, write songs purely based on your own experiences because much of what a person sees and does on a daily basis is quite boring, obviously. A concept album about your non-musical day job is probably not going to be a hit, unless you have a knack for weaving poetry into your descriptions of mundane things. When you open up your music to things that transcend your literal experiences, you give your songs countless new potential creative directions to explore that you couldn’t have had access to before. You can write music about historical events, places you’ve never been, fictional characters and worlds, jokes, world events––literally anything you want. But the key thing to remember is your audience. If your songs are too cryptic and hard for other people to understand, then people will probably not connect with them. Your epic sci-fi concept album will have a much better chance at finding an audience if the music feels and sounds emotive, with human stories that listeners can hear themselves in. Your music can be about anything you want, including things you’ve literally experienced and things you haven’t, but songs with authentic, human stories are the ones that usually go on to find audiences. How to move past writing only about your own experiencesIf you’ve never explored songs that aren’t just about things you’ve personally seen, done, or endured, then branching out might feel a little intimidating at first. A good place to start is by keeping a songwriting journal and jotting down the things you think about the most. If a world event keeps popping into your mind, for example, then that’s a good starting point for a new song. You can apply the same music-writing approach you usually do when it comes to matching melodies with lyrics, or lyrics to melodies depending on what you write first. Give yourself permission to fail if this is your first time branching out from just covering literal experiences in your music, and don’t be afraid to feel uncomfortable with this process because that’s a normal part of trying something new. And, most importantly, explore whatever you want to for the subjects of your songs, but try not to force inspiration when it’s not there. If you try to write about something you don’t know about or aren’t really interested in, it will come across in your songs. If you bring the things you’re truly passionate and knowledgeable about to your music, your songs will feel human and authentic, whether they include your lived experiences or not.

Brazilian specialists coordinate enormous scope activity against encroaching music administrations 22 June 2022 - Brazilian policing have composed a significant series of activities as a feature of the fourth flood of 'Activity 404', a drive to handle encroaching administrations on the web, upheld by IFPI and Pro-Música Brasil. The activity, which was started last month, is one of the biggest of its sort and includes a scope of activities comparable to unlicensed music administrations, including north of 400 encroaching music applications which by and large have produced in excess of 10 million downloads. These activities included participation between the Brazilian Ministry of Justice and Public Security, cyber crime police units from 11 states in Brazil, Homeland Security Investigations (US) and the Police IP Crime Unit, City of London Police (UK). Remarking on the activity, Melissa Morgia, IFPI's Director of Global Content Protection and Enforcement said: "because of the planned work of the Brazilian specialists, along with organizations in the US and the UK, these activities have seen the biggest number of unlicensed music administrations upset as a component of the Operation 404 mission. "We thank and praise every one of the specialists and organizations engaged with doing these activities for their continuous joint effort and backing in safeguarding music makers' substance." Paulo Rosa, Director, Pro-Música Brasil, added: "This activity especially affects the developing issue of unlicensed music applications - sending an unmistakable message to all administrators of such administrations that they should stop their exercises. "These administrations are benefiting from music while placing in peril the development of Brazil's energetic and various music biological system. We keep on supporting activity against this, any place vital." Notes to editors: About IFPI IFPI is the voice of the recording business around the world, addressing more than 8,000 record organization individuals across the globe. We work to advance the worth of recorded music, crusade for the freedoms of record makers and grow the business uses of recorded music all over the planet. For additional data kindly contact: press@ifpi.org | +44 (0)20 7878 7979

All that to be aware of the 2022 MTV Video Music Awards We have your total manual for the current year's VMAs, including how to watch, who's performing, and that's only the tip of the iceberg. We're only days from music's most stunning evening... the MTV Video Music Awards. As the world pinion wheels up for the 38th VMAs, EW has accumulated all the data you want to be aware prior to watching, including who's performing, where the occasion is being held, and that's only the tip of the iceberg. Peruse on for your total manual for the 2022 VMAs. When are the 2022 VMAs? This year, the VMAs are being held at the Prudential Center in Newark, New Jersey, and will air live on Sunday, Aug. 28 at 8 PM ET/PT. How might I watch? Normally, the VMAs will air on its home organization, MTV. Yet, this year it's additionally being simulcast on lots of other Paramount/Viacom/CBS organizations, including The CW, BET, BET Her, CMT, Comedy Central, Logo, MTV2, Nickelodeon, Paramount Network, Pop, TVLand, and VH1. In any case, MTV hasn't made any notice of the show gushing on Paramount+ notwithstanding the way that the 2021 VMAs did. Who is facilitating the VMAs? MTV actually hasn't reported a host for the show, and it's conceivable that there probably won't be one. The VMAs have really been hostess various times consistently, generally as of late in 2018. Who is assigned for the current year? Standing out this year are Kendrick Lamar, Lil Nas X, and Jack Harlow — each of the three have acquired seven assignments. Not a long ways behind are Doja Cat (last year's host) and Harry Styles with six noms each. Billie Eilish, Drake, Dua Lipa, Ed Sheeran, Taylor Swift, and the Weeknd all acquired five selections each. Duking it out for the night's greatest award, "Video of the Year," will be Doja Cat for "Lady," Drake ft. Future and Young Thug for "Way 2 Sexy," Ed Sheeran for "Shudders," Harry Styles for "As It Was," Lil Nas X and Jack Harlow for "INDUSTRY BABY," Olivia Rodrigo for "ruthless," and Taylor Swift for "Quite Well (Taylor's adaptation)." See the full rundown of VMA chosen people here. Who will perform? The VMAs are stacked with high-profile exhibitions this year, including BLACKPINK, Lizzo, Jack Harlow, Måneskin, J Balvin, Marshmellow x Khalid, Panic! at the Disco, and Kane Brown, who will leave a mark on the world as the principal male blue grass craftsman to perform at the VMAs. He will play out his new single, "Excellent," and has said that the presentation will utilize blended reality innovation, which blends advanced projections in with genuine entertainers. Likewise performing is Nicki Minaj, who is additionally being respected with the renowned Vanguard grant for her commitments to the music business. As per a delivery from MTV, Minaj has changed the scene of hip bounce and has broken hindrances for ladies in the music business. That, joined with her many years crossing vocation with hits like "Very Bass," "Boa constrictor," and her cooperation with Jessie J and Ariana Grande for "Bang," have made Minaj a star deserving of getting the honor. Past beneficiaries of the honor incorporate Elton John, Madonna, David Bowie, and Jennifer Lopez. What will the function be like? At the Video Music Awards, no one can tell what the anticipate. It's an honor show known for its astonishment. Some have been arranged, similar to that scandalous kiss among Madonna and Britney Spears. Others were not so arranged, as Kanye West charging the stage and grabbing the receiver from Taylor Swift. Furthermore, a few minutes, as Miley Cyrus twerking along to "Obscured Lines," transformed into an enormous contention without MTV truly expecting it to. Who can say for sure what this year will have coming up! Here are your chosen people for the 2022 MTV Video Music Awards VIDEO OF THE YEAR Doja Cat – "Woman" Drake ft. Future & Young Thug – "Way 2 Sexy" Ed Sheeran – "Shivers" Harry Styles – "As It Was" Lil Nas X, Jack Harlow – "INDUSTRY BABY" Olivia Rodrigo – "brutal" Taylor Swift – "All Too Well" (10 Minute Version) (Taylor's Version) ARTIST OF THE YEAR Bad Bunny Drake Ed Sheeran Harry Styles Jack Harlow Lil Nas X Lizzo SONG OF THE YEAR Adele – "Easy On Me" Billie Eilish – "Happier Than Ever" Doja Cat – "Woman" Elton John & Dua Lipa – "Cold Heart (PNAU Remix)" Lizzo – "About Damn Time" The Kid LAROI & Justin Bieber – "STAY" BEST NEW ARTIST Baby Keem Dove Cameron GAYLE Latto Måneskin SEVENTEEN PUSH PERFORMANCE OF THE YEAR September 2021: Griff October 2021: Remi Wolf – "Sexy Villain" November 2021: Nessa Barrett – "i hope ur miserable until ur dead" December 2021: SEVENTEEN – "Rock With You" January 2021: Mae Muller – "Better Days" February 2022: GAYLE – "abcdefu" March 2022: Sheneesa – "R U That" April 2022: Omar Apollo – "Tamagotchi" May 2022: Wet Leg – "Chaise Longue" June 2022: Muni Long – "Baby Boo" July 2022: Doechii – "Persuasive" BEST COLLABORATION Drake ft. Future & Young Thug – "Way 2 Sexy" Elton John & Dua Lipa – "Cold Heart (PNAU Remix)" Lil Nas X, Jack Harlow – "INDUSTRY BABY" Megan Thee Stallion & Dua Lipa – "Sweetest Pie" Post Malone & The Weeknd – "One Right Now" ROSALÍA ft. The Weeknd – "LA FAMA" The Kid LAROI & Justin Bieber – "STAY" BEST POP Billie Eilish – "Happier Than Ever" Doja Cat – "Woman" Ed Sheeran – "Shivers" Harry Styles – "As It Was" Lizzo – "About Damn Time" Olivia Rodrigo – "traitor" BEST HIP-HOP Eminem & Snoop Dogg – "From The D 2 The LBC" Future ft. Drake, Tems – "WAIT FOR U" Kendrick Lamar – "N95" Latto – "Big Energy" Nicki Minaj ft. Lil Baby – "Do We Have A Problem?" Pusha T – "Diet Coke" BEST ROCK Foo Fighters – "Love Dies Young" Jack White – "Taking Me Back" Muse – "Won't Stand Down" Red Hot Chili Peppers – "Black Summer" Shinedown – "Planet Zero" Three Days Grace – "So Called Life" Avril Lavigne ft. blackbear - "Love It When You Hate Me" Imagine Dragons x JID – "Enemy" Machine Gun Kelly ft. WILLOW – "emo girl" Måneskin – "I WANNA BE YOUR SLAVE" Panic! At The Disco – "Viva Las Vengeance" Twenty One Pilots – "Saturday" WILLOW, Avril Lavigne ft. Travis Barker – "G R O W" BEST LATIN Anitta – "Envolver" Bad Bunny – "Tití Me Preguntó" Becky G X KAROL G – "MAMIII" Daddy Yankee – "REMIX" Farruko – "Pepas" J Balvin & Skrillex – "In Da Getto" BEST R&B Alicia Keys – "City of Gods (Part II)" Chlöe – "Have Mercy" H.E.R. – "For Anyone" Normani ft. Cardi B – "Wild Side" Summer Walker, SZA & Cardi B - "No Love (Extended Version)" The Weeknd – "Out Of Time" BEST K-POP BTS – "Yet To Come (The Most Beautiful Moment)" ITZY – "LOCO" LISA – "LALISA" SEVENTEEN – "HOT" Stray Kids – "MANIAC" TWICE – "The Feels" VIDEO FOR GOOD Kendrick Lamar – "The Heart Part 5" Latto – "P*ssy" Lizzo – "About Damn Time" Rina Sawayama – "This Hell" Stromae – "Fils de joie" BEST METAVERSE PERFORMANCE BLACKPINK The Virtual | PUBG BTS | Minecraft Charli XCX | Roblox Justin Bieber Rift Tour ft. Ariana Grande | Fortnite Twenty One Pilots Concert Experience | Roblox BEST LONGFORM VIDEO Billie Eilish – Happier Than Ever: A Love Letter to Los Angeles Foo Fighters – Studio 666 Kacey Musgraves – star-crossed Madonna – Madame X Olivia Rodrigo – driving home 2 u Taylor Swift – "All Too Well" (10 Minute Version) (Taylor's Version) BEST CINEMATOGRAPHY Baby Keem & Kendrick Lamar – "family ties" Camila Cabello ft. Ed Sheeran – "Bam Bam" Harry Styles – "As It Was" Kendrick Lamar – "N95" Normani ft. Cardi B – "Wild Side" Taylor Swift – "All Too Well" (10 Minute Version) (Taylor's Version) BEST DIRECTION Baby Keem & Kendrick Lamar – "family ties" Billie Eilish – "Happier Than Ever" Ed Sheeran – "Shivers" Harry Styles – "As It Was" Lil Nas X, Jack Harlow – "INDUSTRY BABY" Taylor Swift – "All Too Well" (10 Minute Version) (Taylor's Version) BEST ART DIRECTION Adele – "Oh My God" Doja Cat – "Get Into It (Yuh)" Drake ft. Future & Young Thug – "Way 2 Sexy" Kacey Musgraves – "simple times" Lil Nas X, Jack Harlow – "INDUSTRY BABY" Megan Thee Stallion ft. Dua Lipa – "Sweetest Pie" BEST VISUAL EFFECTS Billie Eilish – "Happier Than Ever" Coldplay X BTS – "My Universe" Kendrick Lamar – "The Heart Part 5" Lil Nas X, Jack Harlow – "INDUSTRY BABY" Megan Thee Stallion & Dua Lipa – "Sweetest Pie" The Kid LAROI & Justin Bieber – "STAY" BEST CHOREOGRAPHY BTS – "Permission to Dance" Doja Cat – "Woman" FKA twigs ft. The Weeknd – "Tears In The Club" Harry Styles – "As It Was" Lil Nas X, Jack Harlow – "INDUSTRY BABY" Normani ft. Cardi B – "Wild Side" BEST EDITING Baby Keem & Kendrick Lamar – "family ties" Doja Cat – "Get Into It (Yuh)" Olivia Rodrigo – "brutal" ROSALÍA – "SAOKO" Taylor Swift – "All Too Well" (10 Minute Version) (Taylor's Version) The Weeknd – "Take My Breath"

Share Pro Submission Performed by: HIRO Artist links: linkr.bio/hirofromthefuture1 Release: Is released to the public Release date: 08/5/2022 Artist message to you: This is a bilingual love song in Spanish and English. It's romantic and heartfelt and will make you feel warm inside. Artist bio: HIRO is a singer/songwriter/producer from the heart of the Inland Empire in Southern California. He creates music with an aim to unite people from around the world and share his message of love and embracing that which makes each one of us special. HIRO draws inspiration from artists such as Queen, The Weeknd, Lady Gaga, J. Cole, Bruno Mars, Drake, SZA, and Elton John.

Share Pro Subscription Performed by: Joey Jaey Artist links: https://www.instagram.com/joeyjaey/?hl=en Release: Is released to the public Release date: 07/22/2022 Artist message to you: I thank you for your time and appreciate your feedback. Artist bio: oey Jaey is a Canadian/Nigerian singer, songwriter and music producer . 
 When the global pandemic hit the world in 2020, Joey reignited his passion for songwriting. In June 2020, he released his first single Friends featuring Ajuju and Mayer, and his debut EP 'Discovery' which can be described as a fusion of different music genres - including Pop, Afrobeat and Reggaeton. In 2021, Joey Jaey released five singles entitled ‘Treat You Right’, ‘Rigmarole’ ft. Meyar, ‘Eyes Wide Shut’ ft. Tariq, ‘Diamond Hands’ and his latest, ‘Love Potion’. Joey is a singer, songwriter and vocalist who is quite experimental with the music he creates. This is evident in his past releases which are heavily influenced by R&B and Soul. But this is the first time he's taken a musical detour into Nigeria's most popular genre, Afrobeats. 'Bam Bam' has all the markings of a viral hit, especially with the seamless delivery of engaging lyrics over excellent production.

By Prada West & Merkules Prada West FOLLOW HIM HERE: Instagram: https://www.instagram.com/pradawest/ Facebook: https://www.facebook.com/pradawestmusic/ Lyric Video & artwork by: Jason Hutton FOLLOW HIM HERE: Instagram: https://www.instagram.com/jasonhutton... Beat Prod by: Brandon Taylor Mix by: Brandon Taylor Master by: Brandon Taylor Merkules Is a platinum Canadian rap artist from Surrey, British Columbia. He began his craft early on as “Merk Mikz”, rapping over well-known beats and quickly developed an expanding fanbase that gravitated to his witty wordplay, no-nonsense tone, and masterful delivery. Now a Monster energy drink sponsored artist with millions of streams, followers and views, fans just can’t get enough of Merk’s signature “hangover-rap” style. His collaborations with prolific artists in rap and hip-hop include: Snoop Dogg, Kevin Gates, The Game, Benny the Butcher, E-40, Jelly Roll, Tech N9ne, Hopsin, Bone Thugs-N-Harmony, Too $hort, Twista, Obie Trice, to name a few. Merkules continues to release singles and videos at a remarkable pace. With multiple top trending YouTube videos, he has now garnered over 765 million views. His last 5 albums went #1 on the iTunes hip-hop charts and he’s performed more than 500 shows in North America, Europe and Australia, selling out headline tours across the US. @Monster Energy https://merkulesmusic.com/ Follow him, on socials: https://www.instagram.com/merkules/ https://www.facebook.com/YoungMerkules https://twitter.com/merkulesmusic?lan... Stream my music: https://open.spotify.com/artist/4oYZc... https://music.apple.com/ca/artist/mer... Shop merch: https://merkulesmusic.com/merch

Konfidential - Missing Those Days Available on All Streaming Platforms 👇🏻 https://song.link/i/1633559025 Add this Song to your Spotify Playlists👇🏻 https://open.spotify.com/track/38NXWl... Directed by Teus https://youtube.com/c/EyeGTV Drone Shots by Clicks by Klauss 📸 https://instagram.com/clicksbyklauss?... Cuts by DJ Goadman https://instagram.com/djgoadman?igshi... Konfidential social media links: https://linktr.ee/konfidential http://m.facebook.com/konfidentialmusic http://instagram.com/konfidential604 http://twitter.com/konfidential250 Recorded @ IGstudios Mixed & Mastered by Teus Independent Generation Nanaimo BC #parksville#vancouverisland#konfidential#youtubeislife#subscriber#youtubeguru#youtubecontent#newvideo#subscribers#youtubevideo#youtub#youtuber#youtubevideos

Here are the new releases from MR ESQ, 3 different styles, the newest is called Fuck Buddy, with a very exotic vibe, the music video is yet to be released. The second song is in collaboration with Mad Child, and not to mention with a participation of his very beautiful wife Mrs O, shot by Clicks by Klauss and mix/mastered by DJ Stelo. Last but not least is a song called A Mother's Day, a very beautiful song with meaningful words, witch is one of Mrs strongest attribute as an artist is his ability to write songs that can make you relate to it. Congrats Mr ESQ we want to hear more and more of your songs. Keep up the great work and represent the Canadian West Coast Rap/Hip Hop. Fuck Buddy RICH PROBLEMS ft Madchild A Mother's Day Follow MR ESQ on Social Media https://www.youtube.com/c/MrESQ https://instagram.com/harrison_mr.esq https://facebook.com/mresq Follow Madchild on Social Media AUTOGRAPHED ALBUMS & MERCH: https://omgmadchild.com/ JOIN OMG DISCORD: https://discord.gg/BKFGEquD TWITTER: @Madchild57 FACEBOOK: www.facebook.com/Madchild.Official/ INSTAGRAM: @Madchild YOUTUBE: www.youtube.com/channel/UCBJcLcYDDLHN...https://omgmadchild.com

Brand new tracks, amazing visuals and not to mention, big names from the industry. CHECK IT OUT! Murda Beatz NO MAIS (feat Quavo, J Balin, Anitta & Pharrell Felipe Ret- TUDO NOSSO (feat Anitta & Prod Dallass) TiNI, Becky G, Anitta "La Loto" Nicki Minaj ft Flvio Foreing - WE GO UP Cardi B - HOT SHIT feat Kanye West & Lil Durk Ciara ft Coast Contra - JUMP Flvio FOreign, Queen Naija - What's My Name (feat Coi Leray Tom MacDonald - NAMES Dax - Searching For A Reason Searching For A Reason" is a song that was crafted through immense pain. That pain paints paintings. Share this with everyone and anyone and let's make an impact with music FOR THE PEOPLE spread BY THE PEOPLE. Somebody out there needs to hear these words. Love y'all...Thank you. DAX Struggle Jennings - Bury Myself CRUCIX - Letter to you Eminem & Snoop Dogg From The D2 The LBC YG, TYGA, 21 SAVAGE -RUNB ft BIA Russ - HANDSOMER Remix (Feat. Ktlyn) (Official Video (Starring Tiffany Haddish & Snoop Dogg) BIA LONDON ft J Cole

Share Pro Submission Performed by: Rainer Willeke Song links: https://RainerWillekeMusic.com Release: Is released to the public Release date: 07/15/2022 Artist bio: I'm a Canadian musician, songwriter & producer. Primarily a saxophonist and vocalist, but I also play some other instruments and enjoy creating music in my home studio, with the help of some outstanding guest musicians.

LOVESICK Share Pro Submision Performed by: Spectoral Release: Is released to the public Release date: not released ANTICIPATION BUILDS FOR SPECTORAL’S DEBUT ALBUM WITH NEW SINGLE “LOVESICK” RELEASES ON 30TH JUNE 2022 LISTEN HERE (RELEASES JUNE 30) DOWNLOAD PHOTOS & ART HERE "Spectoral can be relied on to deliver some highly detailed productions with unshakable earworm qualities at their core" —Dave Ruby Howe, Music Director, Triple J Unearthed “Hints at an artist destined for some big stages" —Pilerats Disrupting expectations within its opening bar, LOVESICK has a corruption to its electronic backbone that compliments its frenetic story of betrayal. It’s the newest single from revered Australian producer Spectoral, who’s spent much of the last two years busily readying an enormous debut album featuring no fewer than fifteen (!!) guests. Two of these feature on LOVESICK, with a third behind the scenes. “I’m three EPs deep into my career, but only now do I feel like I’ve really arrived on the scene” says Spectoral from their light-filled studio, overflowing to the brim with Devil’s Ivy, Schefflera, Monstera, Palms and Pilea. Studio Daylight, as it’s named, resembles more of a garden nursery than a state-of-the-art pop production house, but don’t be fooled. “The plants thrive off the music, and my creativity thrives off the plants, so we have somewhat of a symbiotic relationship” says the Australian-Mauritian-Slovakian producer when asked about the aesthetic. So where did the idea for LOVESICK come from, and where is its place in the upcoming album? “The hook is where that track began, and that hook is actually the brainchild of Canadian / Australian artist Ryan Cruise. We probably wouldn’t have a song at all if it wasn’t for that melodic vocal hook coming at me so damn infectious in the first place. It planted the seed and the potential grew from there.” “The rest of the song is a true story, of sorts” the producer says. “The words come from life, and I think song is the silver lining born in the aftermath. In fact, the whole album is an aftermath, and LOVESICK is one key chapter in the larger story it will tell at the end of this year with any luck.” The influence of ultramodern contemporaries like SEBASTIAN PAUL, Elijah Hill, Golden Vessel, BAYNK and NICOLOSI are apparent on LOVESICK, and Spectoral doesn’t shy away from admitting there’s a real fandom there. “Oh yeah for sure, they come up in my Spotify radio suggestions all the time. It’s hard not to be both wowed and also go, like, ‘challenge accepted’ whenever I hear something totally incredible from those artists, which is often.” “But I also consider myself a collaborator at heart,” continues Spectoral, “which is why I’ve got so many underground names featuring alongside me on the album.” Poised for an end-of-year drop, the album is hugely anticipated among Spectoral’s rapidly growing fanbase, particularly in Australia where they’re an integral committee member of The Beat Collective, a sprawling network of artists and producers. It’s this Collective, says Spectoral, that led to the realization that sharing in the strengths of each others’ talents can lead to much greater artistry. “It’s that thing where the ‘whole is greater than the sum of its parts’ I guess.” says the producer. “Take LOVESICK for example, it wouldn’t be anything if not for what Megadead and Tusanxmi bring to it. Megadead has this knack for pulling incredible sound design out of nowhere and I doubt it’ll be the last time we do something together. He is a sound design genius wrapped in this humble, ironic presentation, I’m such a fan. And Tusanxmi, I knew right away when I heard her vocal on singles Hinata and Summer Days that I had to work with her. Sure enough she’s knocked it out of the park with her verse on LOVESICK, it’s lifted the entire thing to five stars for me.” LOVESICK releases everywhere on June 30. In the meantime, you can hear it below, and follow Spectoral here. ARTIST BIOGRAPHY Nimbly interlacing subversive electronic sound design with ultramodern hip-hop and pioneering alternative R&B, Spectoral pushes the boundary of pop to the cutting-edge. Dave Ruby Howe, Music Director of Australia’s Triple J Unearthed and host of Home & Hosed, describes Spectoral as "an artist who can be relied on to deliver highly detailed productions with unshakable earworm qualities at their core". A pivotal committee member of Melbourne's sprawling Beat Collective (beatcollective.net), Spectoral has worked with many music engineering heavyweights including BANTA, Flavour Lord (Amy Shark, Wyatt), SUB-human (SLUMBERJACK, Yvng Jalapeño), ALIUS, Tim McArtney (LANKS), Ben Feggans (The Kite String Tangle, Ngaiire) and Robin Waters (Darling James, The Boat People). A revered producer and singer, Spectoral has been compared favorably by NOTION, PILERATS and MYSTIC SONS to the likes of Golden Vessel, The Weeknd, James Blake, Joji, Flume, SOHN, Justin Bieber, Justin Timberlake and Galimatias. Boasting half a million streams to their name across three EPs, with dozens of collaborators, Spectoral's unignorable sound has been firmly established with FM radio airings on Triple J, Triple J Unearthed, SYN, Radio Adelaide & PVFM. Based in Australia, and with proud Mauritian-Slovakian heritage, Spectoral has been spending much of the last two years busily readying an enormous debut album featuring no fewer than fifteen guests. 2022 is the hugely anticipated release of its first string of singles, revealing a breadth of subversive pop that showcases why Spectoral is so revered in the space. Official channels: Instagram | Facebook | Twitter | Spotify | Bandcamp | Soundcloud | YouTube | Apple Music For all interview, review, press and photo requests, please attn Publicity via spectoral@gmail.com Ph: 0400 659 143 FANLINK: linktr.ee/spectoral ARTIST BIO: https://docs.google.com/document/d/1JMBBl61MLJEH_Xiu711idbRi2kmMMV_7CtYjUFGtOqg/edit?usp=sharing FULL EPK PRESS KIT: https://drive.google.com/drive/folders/1inQ9gD232EdaB_Htv1K7L1xsD5dLvbXC?usp=sharing